Zoot Review is another information-based advertising concept from the people who brought you Brand Power. The idea is simple. We take a well-known celebrity, give them a product from a leading brand and they tell us about their experiences with that product in their own words. The dialogue is unscripted.

We get a look behind the scenes as we experience a day in the life of these celebrities while they explain the features and benefits of a product from their perspective. You'll see a lot of ads on TV but you won't see anything quite like Zoot Review.